Most Popular Social Media Platforms 2024 Usa 2024. Understanding and comparing social media platforms can help you determine which channel has the capabilities to support your goals and boost your marketing strategy. As of october 2024, facebook tops the list of the most popular social media platforms by user count, with close to 3.1 billion users worldwide.

The most popular social media sites for this year are: If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2024.